WOG Ukraine, a part of Continuum Group Ukraine

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WOG Ukraine
WOG Ukraine.png
Group of companies, a part of Continuum Group Ukraine

ABOUT THE COMPANY

WOG Ukraine[1] is a group of companies, a part of Continuum Group Ukraine. Largest Ukrainian network of gas stations. Oil products retail. Gas stations sell gas by the brands: 92 Mustang, А-95, 95 Mustang, 100 Mustang, Diesel Mustang, Diesel Mustang+, LPG Mustang. Fuel is supplied from Lithuania, Greece, Israel, Poland and other countries.

The company is represented in 24 regions of Ukraine, supplies 7 types of fuel to refueling complexes, and serves 150,000 customers daily. Includes more than 450 gas stations.

Established in 2000.

2005 - the WOG trademark receives the title of “Golden Trademark of Ukraine”. The company opens a staff development center and an incentive program.

2007 – The company receives a certificate of conformity according to the quality management system of the international standard ISO 9001: 2000.

2008 - The launch of sale of 95 Mustang fuel.

2010 - winner of the Choice of the Year contest. WOG Ukraine - “A network of gas stations of the year”. Over the next five years, the company retains its leadership. The PRIDE loyalty program launched.

2014 - WOG gas stations began to develop Private Label in the FOOD direction (FOOD TO GO (food/ food on the road) and READY MEAL (ready-made food)).

2015 - opening of the first cafe - “WOG CAFE” in Kiev.

2018 - WOG Ukraine[2] (West Oil Group) becomes a member of EBA (European Business Association).

In October 2018, the WOG network ranks in the Top of the best employers in Ukraine.

2019 - WOG’s Gas Quality[3] Control Lab Is Accredited According to the Updated DSTU ISO / IEC 17025: 2017 Standard.

2019 - WOG gas stations network launched a pilot project - a unique service that allows you to withdraw cash when paying with credit card at the checkout.

2019 - by the amount of taxes paid, the main company becomes one of the largest taxpayers in the country, more than UAH 9 billion in 2018. It is expected that for 2019 the amount will be no less. In 2019, company successfully passed all tax audits.

PROJECTS/Accomplishment

Network of city cafeteria WOG CAFE. First cafeteria opened in Kyib in 2015, awarded in nominations «Brand recognition» and «Best project of the years under private label» (2016).

In 2019, WOG CAFE network successfully implemented the ISO 22000: 2005 Food Safety Management System (HACCP). HACCP (Hazard Analysis and Critical Control Points) - risk analysis and control of critical points) - these are international standards for the quality control system of the entire production process, storage, transportation and sale of food products. For 3 years in a row, from 2017, company project won National award Private Label-2017, 2018, 2019.

WOG Market - a new trading format, which consists of self-service stores, fast food outlets, as well as a service for cars.

WOG PAY - a non-cash payment service which was launched in 2017. In the same year, the service received second place in the Best Payment Solution in e-commerce nomination at PaySpace Magazine Awards 2017. In 2018, company won the Innovation Driver nomination for the Best Retail Project 2018 award.

WOG SUN - since 2017, solar panels are installed at some of gas stations in different regions of Ukraine, they generate 180,000 kW of electricity per year.

AWARDS

Bronze for the “Refuel with Coffee” ad campaign at Effie Awards 2014.

The first place in the Best Marketing Teams ranking of the effectiveness of marketing teams for three consecutive years, starting from 2014 to 2016th.

The WOG Ukraine charity project “Road to the Heart” is the winner in the Big Heart nomination as the largest charity project of the year at the Best Retail Project 2018 award. During the project, more than UAH 16 million were collected.

WOG Ukraine is a winner in the Masters of Reinvention nomination at the Real Innovation Awards 2018 from London Business School.

References

  1. WOG became the first Ukrainian company to receive international award in innovation
  2. WEST PETROL MARKET
  3. WOG’s Gas Quality Control Lab Is Accredited According to the Updated DSTU ISO / IEC 17025: 2017 Standard
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